This project was a self-directed project I took on as one of my final projects at university. With such freedom within the brief I wanted to use this opportunity to explore a branding project.
Frankie Rebrand
Client Facing Report
I designed a document within this self-directed project as an object of consumerism to the brand in question, Frankie. I documented an analysis into the brands existing needs and visual identity, that lacked representation of the values highlighted in the analysis. It is here that I proposed a more effective visual identity scheme that concluded of brand guidelines and suggestions.
Connecting the dots.
